The Story of CTC Solutions
CTC Solutions was founded in November of 2012. However, the road to get where we are today began long ago, when CTC Solutions’ founder, Amy Apatov, was a high school student. This particular assignment was simple: think of a new invention, build a marketing plan, and present it to the entire class. While “Jam with Your Toast”, a toaster that plays music while toasting bread, may not be a success in the real world, it proved that creativity and a strong sales pitch are essential in effective advertising. Ever since being crowned champion of this marketing competition, she knew she had found her calling.
Flash forward to Amy’s college career at the University of Florida. During this time, she pitched an advertising campaign to Fox Sports Florida to promote SEC basketball. Another competition, another push towards her calling. Fox Sports Florida not only liked Amy’s campaign proposal, but they chose to use it in their online, print, and television advertisements. “Born To Be SEC” quickly became SEC basketball’s tagline and the commercials aired on several major networks in multiple southeastern states. It was at this point that Amy began to realize that creative content paired with a deep passion for marketing could be transformed into a successful business.
Building upon the knowledge that she gained while completing her Master’s of Science in Entrepreneurship at the University of Florida, Amy knew that it was time to open a marketing agency of her own. Through hard work, late nights, long weekends, and a true love for writing, search engines, and all things internet marketing, CTC Solutions was born.
Today, CTC Solutions focuses on search and content marketing harnessed by the principles of Search Engine Optimization (SEO). At the heart of any successful online marketing plan lies content. For this reason, strategically calculated content is able to attract leads that link directly to sales. Fostering online relationships through strategic search marketing and quality content is imperative to building traffic to a website, generating leads, and formulating new avenues to get clients down the sales funnel.
The CTC Solutions difference lies in personal attention, industry expertise, and a powerful passion to make a sustainable impact online. Let’s work together to take your business to the next level.