Author Archives: CTCSolutions


Ellrich, Neal, Smith & Stohlman, P.A.

Building upon an established brand is no easy task, but with the goal of ensuring a brand image is consistent and strong, CTC Solutions rises to the challenge. In order to maximize the web presence for a particular company, CTC Solutions takes an approach of strategically showcasing product offerings and services while targeting specific audiences through both digital ads and SEO tactics. As a growing brand who was in the midst of opening an additional office, Ellrich, Neal, Smith & Stohlman, P.A. was seeking a solution to present their brand story effectively while delivering a specific value to a particular audience.

Ellrich, Neal, Smith & Stohlman, P.A. called upon CTC Solutions to showcase their brand in a positive light while employing difference strategies to attract new business, especially to their new Miami office. As a large organization with many moving parts, CTC Solutions works with Ellrich, Neal, Smith & Stohlman, P.A. as a marketing consultancy. Handling projects of all scopes, Ellrich, Neal, Smith & Stohlman, P.A. benefits from the dynamic and responsive nature of CTC Solutions’ services. From website maintenance to online marketing, Ellrich, Neal, Smith & Stohlman, P.A. tasks CTC Solutions with a vast set of responsibilities.

Building a buzz around Ellrich, Neal, Smith & Stohlman, P.A. through content creation, brand building, and targeted marketing, CTC Solutions is able to maintain the integrity of the company through its advertising efforts. CTC Solutions focuses on the ability to capture the light of Ellrich, Neal, Smith & Stohlman, P.A. ‘s offerings and present it strategically to their targeted audiences. Maintaining Ellrich, Neal, Smith & Stohlman, P.A.’s prowess and leadership in the forensic accounting field is imperative. With the guidance from CTC Solutions, Ellrich, Neal, Smith & Stohlman, P.A. ’s brand is displayed clearly, effectively, and prominently on a large scale throughout South Florida. offers unmatched quality in each aspect of the planning, production, installation, and customer service for retractable awnings, patio covers, rotating louver roofs, retractable screens, retractable canopies and retractable free-standing awnings. Tasked with responsibility to express that quality via content marketing tactics, CTC Solutions went to work right away studying the industry and understanding the product lines. Creating valuable web content means not only performing keyword research, but ensuring that the content is creative, well-written, and well-received.

Understanding the needs of, CTC Solutions took on this project with a concentration on creating content that forces action, motivates, inspires, and keeps visitors coming back time and time again. To reflect the passion of this retractable awnings company, it was important to compose content that represented not only their products lines and industry experience, but the fact that this family-run business has been dominating the market for decades.

With that said, the content was also composed with a deep focus on SEO principles. While moving content is certainly important, each page and blog post is written to reflect targeted keywords. These keywords serve to boost’s web presence in the search rankings. Combining compelling language with SEO elements makes for a powerful website that not only ranks, but sparks conversations between like-minded individuals across the globe.

Since the relaunch of, the website has seen an enormous number of visitors seeking information, doing product research, and eventually purchasing a retractable awning. As a hub of outdoor living space information, CTC Solutions continues to produce high quality content that motivates action for

CSI Crime Scene Intervention

CSI Crime Scene Intervention

Communicating brand benefits in an extremely unique industry is a complex task. CSI Crime Scene Intervention met with CTC Solutions with a number of goals in mind, most notably, get their phones ringing with potential customers. As a crime scene cleanup company, CSI Crime Scene Intervention was having trouble communicating their offerings, benefits, and specialty services to an audience in need of their skills. As such, they called upon CTC Solutions to build a marketing strategy from scratch to address their company’s needs and objectives.

Determining how to target prospective customers and the manner in which to target them was a challenge for CSI Crime Scene Intervention. With the objective to fortify a marketing strategy paired with a current, cutting-edge brand message, CSI Crime Scene Intervention connected with CTC Solutions to market their services to the South Florida region. Together, the goal was to bring in more leads to CSI Crime Scene Intervention while representing the company as an industry-leader in crime scene and trauma cleanup.

CTC Solutions began with thorough research into the industry, learning how their potential customers think, what motivates them, and how to best target them from an SEO perspective. Combining the powers of online marketing with high quality paid search initiatives proved to be an excellent avenue for garnering leads for CSI Crime Scene Intervention, while simultaneously building upon its brand image and growing its customer base.

Not only have the marketing campaigns served as a lead generator for CSI Crime Scene Intervention, but the company has seen a massive growth in brand recognition throughout South Florida. Building the brand has translated into new customers and a thriving business. As the site traffic continues to increase on CSI Crime Scene Intervention, CTC Solutions is able to better focus their paid search marketing efforts in order to make a true impact online.


Search engine optimization is a complex, ever-changing topic. Corporations who provide emergency services often have a difficult time figuring out how to target prospective clients. SERVPRO of North Palm Beach County and SERVPRO of Lake Worth/Boynton Beach provide fire and water damage restoration services. As such, SERVPRO was seeking a way to showcase their services in order to provide immediate help to someone turning to their computer or smart phone in an emergency situation.

CTC Solutions was called upon to analyze SERVPRO’s current strategy and then make recommendations for a future plan of attack. Upon a deep analysis of the company’s current marketing efforts, it was clear that SERVPRO would benefit greatly from a highly-optimized paid search advertising strategy. As such, CTC Solutions conducted thorough research and developed a list of targeted keywords in which the paid search campaigns would focus upon. Understanding the client base and the services in which SERVPRO provides was imperative during this process.

CTC Solutions is able to promote SERVPRO’s emergency damage restoration services by targeting the right prospects at the exact right time. With little room for error, CTC Solutions must keep a close watch of search trends and traffic each day to ensure that each and every click is a high-quality lead. Today, SERVPRO has continually seen a substantial increase in traffic to their site with the paid search advertising campaigns that CTC Solutions continues to optimize and monitor.

Law Office of Brenda Murzyn

Law Office of Brenda Murzyn, P.C.

Communicating a law firm’s value online can often be difficult. With massive competition and a complex subject matter, many law firms fear that legal jargon and a sharp learning curve will prevent an online searcher from understanding the company’s value. In the legal world, being able to express the firm’s practice areas and specialty services effectively can be a challenge. As such, the Law Office of Brenda Murzyn, P.C. was seeking a way to quickly and efficiently showcase their practice areas, their legal team, and their unique ability to help their clients in all aspects of the legal realm.

CTC Solutions created a content marketing strategy to express how calling upon the legal services of the Law Office of Brenda Murzyn, P.C. can truly help a person in need. As a platform to communicate the company’s services while educating the reader, CTC Solutions produces high-quality, straightforward, and impactful educational blogs. The contents of these blogs enable the Illinois-based law firm to attract to new clients, educate current clients, and remain at the forefront of their industry.

Since working with CTC Solutions, the Law Office of Brenda Murzyn, P.C. saw a vast increase in site traffic and, more importantly, they are now able to utilize their website as a sales tool. Composed to be a timeless piece of relevant, useful legal information, CTC Solutions created a content marketing strategy with an extensive lifeline and a powerful impact that is able to generate leads and increase work for the firm.

Espresso Mail

Espresso Mail

As a trusted business, shipping, and printing center and coffee cafe in South Florida, Espresso Mail opened its doors to offer unmatched shipping services, friendly relationships, and delicious coffee for all.  Unfortunately, the company struggled with their marketing strategy. Seeking a method to boost sales while expressing the superiority of their services compared to competitors, Espresso Mail looked to CTC Solutions to outline a paid search marketing strategy while showcasing their service offerings effectively.

Through keyword research, CTC Solutions was able to formulate a customized approach to targeting specific audiences with appropriate content. Espresso Mail’s offerings vary greatly. Therefore, it was critical to develop quality ads that were heavily researched and well formulated. CTC Solutions created a series of ads that not only targeted the right people in the right location, but are strategically designed to resonate with prospective new customers.

CTC Solutions crafted a paid search strategy that addressed each relevant service offering on an individual basis. Expressing how each service would benefit each customer differently worked to benefit Espresso Mail’s web presence in many capacities. Since launching the new ad campaigns, the site has seen upticks in traffic each day. Not only has traffic increased, but those landing on Espresso Mail’s site are actively seeking their products and services.

Espresso Mail has seen a significant increase in sales since the launch of the new marketing strategy. As South Florida residents look to Espresso Mail as a one-stop-shop for their business needs, site traffic increases, the website’s authority builds, and more sales are fostered through high-quality ads. With the help of CTC Solutions, Espresso Mail has benefited from a significant boost in web traffic.

Inbound Authority Sample

Inbound Authority

As a true thought-leader in the SEO community, Inbound Authority was tasked with building a website that represented not only their ability to provide unmatched search engine optimization services to small and  medium sized businesses, but also to showcase their expertise in the industry. The company’s owner, Josh Gill, is a search engine marketing specialist and as an authority in his field, it was important to express SEO knowledge, leadership, and proficiency throughout the website’s content. Inbound Authority sought CTC Solutions to outline and deploy a content marketing plan for the site.

Pairing strategic web content with deep-level, lengthy blogs, Inbound Authority has used its website to generate new business while offering meaningful information to like-minded site visitors. Expressing Inbound Authority’s vast inbound marketing capacities worked two-fold for CTC Solutions. First, the web content had to be written in a manner that would speak to prospects without scaring them away with technical jargon.

On the other hand, the web content had to deliver high value to leaders in the industry who look to Inbound Authority for new best practices, advice, and as company in which to mirror their own SEO services. As such, CTC Solutions was able to compose content that expresses Inbound Authority’s SEO offerings and value in a comprehendible manner. In addition, CTC Solutions regularly composes high-quality, extensive blog posts that tackle timely issues in the SEO world.

Building upon Inbound Authority’s blog, CTC Solutions is able to maintain their role as a thought-leader and forward-thinker in the search marketing industry. From advice about specific ways to improve a website from an SEO standpoint to posts about opening an inbound marketing agency, the blog has served as a catalyst to leads, followers, and sales. Together, Inbound Authority and CTC Solutions have produced quality content that adds true value to the marketing industry.

Outlaw Swagger

Outlaw Swagger

Outlaw Swagger was looking for a way to build their business by targeting prospects online. With an incredible product offering and a unique lifestyle apparel brand, Outlaw Swagger needed a way to showcase their brand on a national level. Southern lifestyle brands encompass an enormous audience-base and capitalizing on this audience meant targeting specific keywords and optimizing their website flawlessly. As such, Outlaw Swagger looked to CTC Solutions to create an overall marketing strategy while executing SEO practices. From building a client base to showcasing their products to becoming a leader in the Southern lifestyle apparel industry, Outlaw Swagger identified the power of paid search, content marketing, SEO tactics, and email marketing in CTC Solutions.

Beginning with the page content, CTC Solutions created a blog to help build clientele while targeting specific keywords relevant to their intended audience. Using SEO strategy and pay-per-click tactics paired with content marketing and public relations, Outlaw Swagger has seen a massive uptick in sales numbers and conversation rates. By showcasing Outlaw Swagger’s products with their target prospect in mind, the website’s content and online ads are able to address specific Google searches and thus capture those leads.

As the competition in the Southern lifestyle apparel industry continues to surge, it is imperative to turn interested targets into loyal brand advocates. CTC Solutions has been able to transform Outlaw Swagger’s customer base and create a strong hub of consumers dedicated to the brand. Today, the company has seen enormous growth in their business trickling in through their website. With the help of CTC Solutions, Outlaw Swagger has become one of the premier Southern lifestyle apparel companies in the nation.

In-Depth Marketing Guide Sample

In-Depth Marketing Guide

One of the biggest hurdles to a company’s ability to express their knowledge online is composing posts that speak to their audience while achieving internal objectives. Inbound Authority had a goal of addressing one of the most glaring issues in the inbound marketing world today: starting an agency. As technologies continue to advance at rapid rates, the virtual world has shrunk and given opportunity for a much larger scope of people to start their own agency. With the restraints associated with traditional agencies removed, talented individuals with internet access, expertise in a digital arena, and a substantial network are now able to make serious waves in the internet marketing world. To reflect these changes, Inbound Authority was seeking a way to tell their own story in hopes that it would inspire others to take action.

Inbound Authority reached out to CTC Solutions to compose an in-depth, comprehensive guide to those looking to start their own inbound marketing company. Pulling from personal experience, anecdotes from Inbound Authority, and a scan of the online marketing industry as a whole, CTC Solutions was able to generate an all-inclusive guide. Taking a variety of angles, the guide speaks to reader’s emotions while providing useful, researched statistics that encourages those who are on the fence about starting their own agency to take the leap.

With meticulous research, personal anecdotal evidence, and a connection to the topic, CTC Solutions created “The Experts Guide to Starting an Inbound Marketing Company”. Today, this guide is able to serve as a timeless piece of literature that is beneficial to like-minded individuals in the internet marketing industry. Being able to connect with industry colleagues in a functional, constructive way sets the tone for Inbound Authority as a thought-leader in its industry. Drawing from similar experiences, CTC Solutions expressed Inbound Authority’s message with precision and significance.