Communicating brand benefits in an extremely unique industry is a complex task. CSI Crime Scene Intervention met with CTC Solutions with a number of goals in mind, most notably, get their phones ringing with potential customers. As a crime scene cleanup company, CSI Crime Scene Intervention was having trouble communicating their offerings, benefits, and specialty services to an audience in need of their skills. As such, they called upon CTC Solutions to build a marketing strategy from scratch to address their company’s needs and objectives.
Determining how to target prospective customers and the manner in which to target them was a challenge for CSI Crime Scene Intervention. With the objective to fortify a marketing strategy paired with a current, cutting-edge brand message, CSI Crime Scene Intervention connected with CTC Solutions to market their services to the South Florida region. Together, the goal was to bring in more leads to CSI Crime Scene Intervention while representing the company as an industry-leader in crime scene and trauma cleanup.
CTC Solutions began with thorough research into the industry, learning how their potential customers think, what motivates them, and how to best target them from an SEO perspective. Combining the powers of online marketing with high quality paid search initiatives proved to be an excellent avenue for garnering leads for CSI Crime Scene Intervention, while simultaneously building upon its brand image and growing its customer base.
Not only have the marketing campaigns served as a lead generator for CSI Crime Scene Intervention, but the company has seen a massive growth in brand recognition throughout South Florida. Building the brand has translated into new customers and a thriving business. As the site traffic continues to increase on CSI Crime Scene Intervention, CTC Solutions is able to better focus their paid search marketing efforts in order to make a true impact online.