As a trusted business, shipping, and printing center and coffee cafe in South Florida, Espresso Mail opened its doors to offer unmatched shipping services, friendly relationships, and delicious coffee for all. Unfortunately, the company struggled with their marketing strategy. Seeking a method to boost sales while expressing the superiority of their services compared to competitors, Espresso Mail looked to CTC Solutions to outline a paid search marketing strategy while showcasing their service offerings effectively.
Through keyword research, CTC Solutions was able to formulate a customized approach to targeting specific audiences with appropriate content. Espresso Mail’s offerings vary greatly. Therefore, it was critical to develop quality ads that were heavily researched and well formulated. CTC Solutions created a series of ads that not only targeted the right people in the right location, but are strategically designed to resonate with prospective new customers.
CTC Solutions crafted a paid search strategy that addressed each relevant service offering on an individual basis. Expressing how each service would benefit each customer differently worked to benefit Espresso Mail’s web presence in many capacities. Since launching the new ad campaigns, the site has seen upticks in traffic each day. Not only has traffic increased, but those landing on Espresso Mail’s site are actively seeking their products and services.
Espresso Mail has seen a significant increase in sales since the launch of the new marketing strategy. As South Florida residents look to Espresso Mail as a one-stop-shop for their business needs, site traffic increases, the website’s authority builds, and more sales are fostered through high-quality ads. With the help of CTC Solutions, Espresso Mail has benefited from a significant boost in web traffic.