Communicating a law firm’s value online can often be difficult. With massive competition and a complex subject matter, many law firms fear that legal jargon and a sharp learning curve will prevent an online searcher from understanding the company’s value. In the legal world, being able to express the firm’s practice areas and specialty services effectively can be a challenge. As such, the Law Office of Brenda Murzyn, P.C. was seeking a way to quickly and efficiently showcase their practice areas, their legal team, and their unique ability to help their clients in all aspects of the legal realm.
CTC Solutions created a content marketing strategy to express how calling upon the legal services of the Law Office of Brenda Murzyn, P.C. can truly help a person in need. As a platform to communicate the company’s services while educating the reader, CTC Solutions produces high-quality, straightforward, and impactful educational blogs. The contents of these blogs enable the Illinois-based law firm to attract to new clients, educate current clients, and remain at the forefront of their industry.
Since working with CTC Solutions, the Law Office of Brenda Murzyn, P.C. saw a vast increase in site traffic and, more importantly, they are now able to utilize their website as a sales tool. Composed to be a timeless piece of relevant, useful legal information, CTC Solutions created a content marketing strategy with an extensive lifeline and a powerful impact that is able to generate leads and increase work for the firm.