Building a brand is no easy task and expressing such brand becomes even more complex. When it comes to building web content for a particular company, CTC Solutions takes an approach of showcasing product offerings and services while targeting specific audiences through SEO tactics. Tackling a brand, however, calls for a different strategy. As an overarching brand with multiple companies under its umbrella, Unity Recovery Group was seeking a solution to express their brand story while delivering a specific value to a particular audience.
Unity Recovery Group called upon CTC Solutions to showcase their brand in a positive light while referencing the companies under its umbrella to attract new business. As a large organization with many moving parts, CTC Solutions works with Unity Recovery Group as a marketing consultancy. Handling projects of all scopes, Unity Recovery Group benefits from the dynamic and responsive nature of CTC Solutions’ services. From event coordination to print advertising to online marketing, Unity Recovery Group tasks CTC Solutions with a vast set of responsibilities.
Building a buzz around Unity Recovery Group through content creation, brand building, and targeted marketing, CTC Solutions is able to maintain the integrity of the company through its advertising efforts. CTC Solutions focuses on the ability to capture the light of Unity Recovery Group’s offerings and present it strategically to their targeted audiences. Maintaining Unity Recovery Group’s prowess and leadership in the addiction recovery field is imperative. With the guidance from CTC Solutions, Unity Recovery Group’s brand is displayed clearly, effectively, and prominently on a national scale.
Salt Armour was looking for a way to build their business by targeting prospects online. With an incredible product offering and a unique lifestyle brand, Salt Armour needed a way to showcase their brand on a national level. Fishing is an enormous industry and capitalizing on this audience meant targeting specific keywords and optimizing their website flawlessly. As such, Salt Armour looked to CTC Solutions to create an overall marketing strategy while executing SEO practices. From building a client base to showcasing their products to becoming a leader in the salt water apparel industry, Salt Armour identified the power of content marketing and SEO tactics in CTC Solutions.
Beginning with the page content, CTC Solutions created a blog to help build clientele while targeting specific keywords relevant to their intended audience. Using SEO strategy and pay-per-click tactics paired with content marketing and public relations, Salt Armour has seen a massive uptick in sales numbers and conversation rates. By showcasing Salt Armour’s products with their target prospect in mind, the website’s content and online ads are able to address specific Google searches and thus capture those leads.
As the competition in the salt water apparel industry continues to surge, it is imperative to turn interested targets into loyal brand advocates. CTC Solutions has been able to transform Salt Armour’s customer base and create a strong hub of consumers dedicated to the brand. Today, the company has seen enormous growth in their business trickling in through their website. With the help of CTC Solutions, Salt Armour has become one of the premier salt water apparel companies in the nation.
Bill Bone Bike Law was opened to place greater focus on providing legal help and advice to the cycling community in South Florida. A division of Larmoyeux & Bone, Bill Bone Bike Law serves to not only represent those cyclists who have suffered injuries in an accident, but to also educate the entire region regarding bike safety and the importance of sharing the road. As a new division of the firm and an entirely new concept in the legal field, Bill Bone Bike Law called upon CTC Solutions to build the content for the website.
Serving as a legal platform and a resource center, communicating information, advice, and a true voice for those who travel on two wheels was imperative. CTC Solutions took on this project with a concentration on creating content that forces action, motivates, inspires, and keeps visitors coming back time and time again. To reflect the passion of Bill Bone, the firm’s lead man and trial lawyer, it was important to compose content that represented his longtime devotion to cycling and to protecting the rights of all cyclists.
With that said, the content was also composed with a deep focus on SEO principles. While moving content is certainly important, each page and blog post is written to reflect targeted keywords. These keywords serve to boost Bill Bone Bike Law’s web presence in the search rankings. Combining compelling language with SEO elements makes for a powerful website that not only ranks, but sparks conversations between like-minded individuals in South Florida’s online cycling community.
Since the launch of the Bill Bone Bike Law, the website has seen an enormous number of visitors seeking information, legal services, and a place to share in the cycling community. As a hub of cycling information, CTC Solutions continues to produce high quality content that motivates action for Bill Bone Bike Law.
Search engine optimization is a complex, ever-changing topic. Corporations who provide emergency services often have a difficult time figuring out how to target prospective clients. SERVPRO of North Palm Beach County and SERVPRO of Lake Worth/Boynton Beach provide fire and water damage restoration services. As such, SERVPRO was seeking a way to showcase their services in order to provide immediate help to someone turning to their computer or smart phone in an emergency situation.
CTC Solutions was called upon to analyze SERVPRO’s current strategy and then make recommendations for a future plan of attack. Upon a deep analysis of the company’s current marketing efforts, it was clear that SERVPRO would benefit greatly from a highly-optimized paid search advertising strategy. As such, CTC Solutions conducted thorough research and developed a list of targeted keywords in which the paid search campaigns would focus upon. Understanding the client base and the services in which SERVPRO provides was imperative during this process.
CTC Solutions is able to promote SERVPRO’s emergency damage restoration services by targeting the right prospects at the exact right time. With little room for error, CTC Solutions must keep a close watch of search trends and traffic each day to ensure that each and every click is a high-quality lead. Today, SERVPRO has continually seen a substantial increase in traffic to their site with the paid search advertising campaigns that CTC Solutions continues to optimize and monitor.
Communicating to the B2B community is often a complex task. Determining which decision makers to target and in which manner to target them in was a challenge for Pipelinetorque. With the objective to fortify an email marketing strategy paired with a current, cutting-edge blog, Pipelinetorque connected with CTC Solutions to market their services to the B2B community via email marketing while delivering an innovative, compelling blog. Together, the goal was to bring in more leads to Pipelinetorque while representing the company as a thought-leader in the B2B space.
CTC Solutions began with thorough research into the B2B world, learning how these decision makers think, what motivates them to buy, and how to best target them from an SEO perspective. Combining the powers of email marketing with meaningful, high quality blog posts proved to be an excellent avenue for garnering leads for Pipelinetorque while simultaneously building a large following on its blog.
Not only have the email marketing campaigns served as a lead generator for Pipelinetorque, but the content of these emails has created a buzz in the B2B market. Pipelinetorque is now viewed as an innovator and forward-thinker in the B2B community. Building a following has translated into recurring sales. As the site traffic continues to increase on Pipelinetorque, CTC Solutions is able to synchronize the email marketing focus with the blog strategy in order to make a true impact online.
As a true thought-leader in the SEO community, Inbound Authority was tasked with building a website that represented not only their ability to provide unmatched search engine optimization services to small and medium sized businesses, but also to showcase their expertise in the industry. The company’s owner, Josh Gill, is a search engine marketing specialist and as an authority in his field, it was important to express SEO knowledge, leadership, and proficiency throughout the website’s content. Inbound Authority sought CTC Solutions to outline and deploy a content marketing plan for the site.
Pairing strategic web content with deep-level, lengthy blogs, Inbound Authority has used its website to generate new business while offering meaningful information to like-minded site visitors. Expressing Inbound Authority’s vast inbound marketing capacities worked two-fold for CTC Solutions. First, the web content had to be written in a manner that would speak to prospects without scaring them away with technical jargon.
On the other hand, the web content had to deliver high value to leaders in the industry who look to Inbound Authority for new best practices, advice, and as company in which to mirror their own SEO services. As such, CTC Solutions was able to compose content that expresses Inbound Authority’s SEO offerings and value in a comprehendible manner. In addition, CTC Solutions regularly composes high-quality, extensive blog posts that tackle timely issues in the SEO world.
Building upon Inbound Authority’s blog, CTC Solutions is able to maintain their role as a thought-leader and forward-thinker in the search marketing industry. From advice about specific ways to improve a website from an SEO standpoint to posts about opening an inbound marketing agency, the blog has served as a catalyst to leads, followers, and sales. Together, Inbound Authority and CTC Solutions have produced quality content that adds true value to the marketing industry.
One of the biggest hurdles to a company’s ability to express their knowledge online is composing posts that speak to their audience while achieving internal objectives. Inbound Authority had a goal of addressing one of the most glaring issues in the inbound marketing world today: starting an agency. As technologies continue to advance at rapid rates, the virtual world has shrunk and given opportunity for a much larger scope of people to start their own agency. With the restraints associated with traditional agencies removed, talented individuals with internet access, expertise in a digital arena, and a substantial network are now able to make serious waves in the internet marketing world. To reflect these changes, Inbound Authority was seeking a way to tell their own story in hopes that it would inspire others to take action.
Inbound Authority reached out to CTC Solutions to compose an in-depth, comprehensive guide to those looking to start their own inbound marketing company. Pulling from personal experience, anecdotes from Inbound Authority, and a scan of the online marketing industry as a whole, CTC Solutions was able to generate an all-inclusive guide. Taking a variety of angles, the guide speaks to reader’s emotions while providing useful, researched statistics that encourages those who are on the fence about starting their own agency to take the leap.
With meticulous research, personal anecdotal evidence, and a connection to the topic, CTC Solutions created “The Experts Guide to Starting an Inbound Marketing Company”. Today, this guide is able to serve as a timeless piece of literature that is beneficial to like-minded individuals in the internet marketing industry. Being able to connect with industry colleagues in a functional, constructive way sets the tone for Inbound Authority as a thought-leader in its industry. Drawing from similar experiences, CTC Solutions expressed Inbound Authority’s message with precision and significance.
Communicating a company’s value via online tactics can often be difficult. With room for interpretation, many internet marketing agencies fear that technical jargon and a sharp learning curve will prevent an online searcher from understanding the agency’s value. In the search engine optimization world, being able to express what SEO initiatives can do for a company’s client base, reach, online presence, and revenue is complex. As such, New Epic Media was seeking a way to quickly and efficiently express their offerings and how these offerings could translate to sales for a small to medium sized business.
CTC Solutions composed an e-book to express how tapping into the services of a marketing agency can propel a business forward both online and off-line. As a platform to communicate the company’s services while educating the reader, CTC Solutions produced a high-quality, simple, and impactful e-book. The contents of the e-book focused on New Epic Media’s chief product lines and how each one is imperative to the online success of any business.
After publishing the e-book online, New Epic Media saw a vast increase in site traffic and, more importantly, they are now able to use this e-book as a sales tool. Composed to be a timeless piece of relevant, useful marketing information, CTC Solutions created an e-book with an extensive lifeline and a powerful impact that is able to generate leads and boost sales for the company.
As a renowned leader in organic agriculture today, Growers Trust opened its door to provide safe, natural, and organic products to hydroponic and outdoor gardens throughout the United States. Unfortunately, the company struggled with their marketing strategy. Seeking a method to boost sales while expressing the superiority of their product lines compared to competitors, Growers Trust looked to CTC Solutions to outline an inbound marketing strategy while showcasing their product lines effectively.
Through keyword research, CTC Solutions was able to formulate a customized approach to targeting specific audiences with appropriate content. Growers Trust’s offerings spread across a number of industries. Therefore, it was critical to develop quality content which was heavily researched and well formulated. Organic agriculture calls for high-level posts that tackle the different methods of using their product lines, particular industries that can benefit from these product lines, and language that encourages action and sales.
CTC Solutions crafted a content development plan that addressed each relevant industry on an individual basis. Expressing how each product line would benefit these particular industries differently worked to benefit Growers Trust’s website in many capacities. The site now serves as a platform for relevant, useful information in the hydroponic and outdoor gardening space. In addition, the on-page content is easily accessible from a Google search for applicable product offerings.
Growers Trust has seen a significant increase in site traffic and, more importantly, sales since the site’s launch. Building upon the web content with a prominent blog has helped to garner a following in the organic growing industry. As like-minded individuals look to Growers Trust as an information hub, site traffic increases, the website’s authority builds, and more sales are fostered through high-quality content. With the help of CTC Solutions, Growers Trust has benefited from a significant boost in web presence.