Building a brand is no easy task and expressing such brand becomes even more complex. When it comes to building web content for a particular company, CTC Solutions takes an approach of showcasing product offerings and services while targeting specific audiences through SEO tactics. Tackling a brand, however, calls for a different strategy. As an overarching brand with multiple companies under its umbrella, Unity Recovery Group was seeking a solution to express their brand story while delivering a specific value to a particular audience.
Unity Recovery Group called upon CTC Solutions to showcase their brand in a positive light while referencing the companies under its umbrella to attract new business. As a large organization with many moving parts, CTC Solutions works with Unity Recovery Group as a marketing consultancy. Handling projects of all scopes, Unity Recovery Group benefits from the dynamic and responsive nature of CTC Solutions’ services. From event coordination to print advertising to online marketing, Unity Recovery Group tasks CTC Solutions with a vast set of responsibilities.
Building a buzz around Unity Recovery Group through content creation, brand building, and targeted marketing, CTC Solutions is able to maintain the integrity of the company through its advertising efforts. CTC Solutions focuses on the ability to capture the light of Unity Recovery Group’s offerings and present it strategically to their targeted audiences. Maintaining Unity Recovery Group’s prowess and leadership in the addiction recovery field is imperative. With the guidance from CTC Solutions, Unity Recovery Group’s brand is displayed clearly, effectively, and prominently on a national scale.
Salt Armour was looking for a way to build their business by targeting prospects online. With an incredible product offering and a unique lifestyle brand, Salt Armour needed a way to showcase their brand on a national level. Fishing is an enormous industry and capitalizing on this audience meant targeting specific keywords and optimizing their website flawlessly. As such, Salt Armour looked to CTC Solutions to create an overall marketing strategy while executing SEO practices. From building a client base to showcasing their products to becoming a leader in the salt water apparel industry, Salt Armour identified the power of content marketing and SEO tactics in CTC Solutions.
Beginning with the page content, CTC Solutions created a blog to help build clientele while targeting specific keywords relevant to their intended audience. Using SEO strategy and pay-per-click tactics paired with content marketing and public relations, Salt Armour has seen a massive uptick in sales numbers and conversation rates. By showcasing Salt Armour’s products with their target prospect in mind, the website’s content and online ads are able to address specific Google searches and thus capture those leads.
As the competition in the salt water apparel industry continues to surge, it is imperative to turn interested targets into loyal brand advocates. CTC Solutions has been able to transform Salt Armour’s customer base and create a strong hub of consumers dedicated to the brand. Today, the company has seen enormous growth in their business trickling in through their website. With the help of CTC Solutions, Salt Armour has become one of the premier salt water apparel companies in the nation.
Bill Bone Bike Law was opened to place greater focus on providing legal help and advice to the cycling community in South Florida. A division of Larmoyeux & Bone, Bill Bone Bike Law serves to not only represent those cyclists who have suffered injuries in an accident, but to also educate the entire region regarding bike safety and the importance of sharing the road. As a new division of the firm and an entirely new concept in the legal field, Bill Bone Bike Law called upon CTC Solutions to build the content for the website.
Serving as a legal platform and a resource center, communicating information, advice, and a true voice for those who travel on two wheels was imperative. CTC Solutions took on this project with a concentration on creating content that forces action, motivates, inspires, and keeps visitors coming back time and time again. To reflect the passion of Bill Bone, the firm’s lead man and trial lawyer, it was important to compose content that represented his longtime devotion to cycling and to protecting the rights of all cyclists.
With that said, the content was also composed with a deep focus on SEO principles. While moving content is certainly important, each page and blog post is written to reflect targeted keywords. These keywords serve to boost Bill Bone Bike Law’s web presence in the search rankings. Combining compelling language with SEO elements makes for a powerful website that not only ranks, but sparks conversations between like-minded individuals in South Florida’s online cycling community.
Since the launch of the Bill Bone Bike Law, the website has seen an enormous number of visitors seeking information, legal services, and a place to share in the cycling community. As a hub of cycling information, CTC Solutions continues to produce high quality content that motivates action for Bill Bone Bike Law.