Communicating to the B2B community is often a complex task. Determining which decision makers to target and in which manner to target them in was a challenge for Pipelinetorque. With the objective to fortify an email marketing strategy paired with a current, cutting-edge blog, Pipelinetorque connected with CTC Solutions to market their services to the B2B community via email marketing while delivering an innovative, compelling blog. Together, the goal was to bring in more leads to Pipelinetorque while representing the company as a thought-leader in the B2B space.
CTC Solutions began with thorough research into the B2B world, learning how these decision makers think, what motivates them to buy, and how to best target them from an SEO perspective. Combining the powers of email marketing with meaningful, high quality blog posts proved to be an excellent avenue for garnering leads for Pipelinetorque while simultaneously building a large following on its blog.
Not only have the email marketing campaigns served as a lead generator for Pipelinetorque, but the content of these emails has created a buzz in the B2B market. Pipelinetorque is now viewed as an innovator and forward-thinker in the B2B community. Building a following has translated into recurring sales. As the site traffic continues to increase on Pipelinetorque, CTC Solutions is able to synchronize the email marketing focus with the blog strategy in order to make a true impact online.
As a true thought-leader in the SEO community, Inbound Authority was tasked with building a website that represented not only their ability to provide unmatched search engine optimization services to small and medium sized businesses, but also to showcase their expertise in the industry. The company’s owner, Josh Gill, is a search engine marketing specialist and as an authority in his field, it was important to express SEO knowledge, leadership, and proficiency throughout the website’s content. Inbound Authority sought CTC Solutions to outline and deploy a content marketing plan for the site.
Pairing strategic web content with deep-level, lengthy blogs, Inbound Authority has used its website to generate new business while offering meaningful information to like-minded site visitors. Expressing Inbound Authority’s vast inbound marketing capacities worked two-fold for CTC Solutions. First, the web content had to be written in a manner that would speak to prospects without scaring them away with technical jargon.
On the other hand, the web content had to deliver high value to leaders in the industry who look to Inbound Authority for new best practices, advice, and as company in which to mirror their own SEO services. As such, CTC Solutions was able to compose content that expresses Inbound Authority’s SEO offerings and value in a comprehendible manner. In addition, CTC Solutions regularly composes high-quality, extensive blog posts that tackle timely issues in the SEO world.
Building upon Inbound Authority’s blog, CTC Solutions is able to maintain their role as a thought-leader and forward-thinker in the search marketing industry. From advice about specific ways to improve a website from an SEO standpoint to posts about opening an inbound marketing agency, the blog has served as a catalyst to leads, followers, and sales. Together, Inbound Authority and CTC Solutions have produced quality content that adds true value to the marketing industry.
One of the biggest hurdles to a company’s ability to express their knowledge online is composing posts that speak to their audience while achieving internal objectives. Inbound Authority had a goal of addressing one of the most glaring issues in the inbound marketing world today: starting an agency. As technologies continue to advance at rapid rates, the virtual world has shrunk and given opportunity for a much larger scope of people to start their own agency. With the restraints associated with traditional agencies removed, talented individuals with internet access, expertise in a digital arena, and a substantial network are now able to make serious waves in the internet marketing world. To reflect these changes, Inbound Authority was seeking a way to tell their own story in hopes that it would inspire others to take action.
Inbound Authority reached out to CTC Solutions to compose an in-depth, comprehensive guide to those looking to start their own inbound marketing company. Pulling from personal experience, anecdotes from Inbound Authority, and a scan of the online marketing industry as a whole, CTC Solutions was able to generate an all-inclusive guide. Taking a variety of angles, the guide speaks to reader’s emotions while providing useful, researched statistics that encourages those who are on the fence about starting their own agency to take the leap.
With meticulous research, personal anecdotal evidence, and a connection to the topic, CTC Solutions created “The Experts Guide to Starting an Inbound Marketing Company”. Today, this guide is able to serve as a timeless piece of literature that is beneficial to like-minded individuals in the internet marketing industry. Being able to connect with industry colleagues in a functional, constructive way sets the tone for Inbound Authority as a thought-leader in its industry. Drawing from similar experiences, CTC Solutions expressed Inbound Authority’s message with precision and significance.